Overflow Works is a direct and digital advertising agency specialized in financial marketing. During the more than 20 years of industry focus, we have mailed over 1 billion pieces. Our many proven methodologies will help your organization achieve a higher response rate with improved closing ratios to lower your cost per funded loan. That is why 5 of the top 20 mortgage companies trust us with creating highly profitable campaigns.
The 1% guaranteed direct mail response details are as follows: We direct mail a list of VA or FHA (your choice) borrowers who have filled out an internet lead form to refinance their mortgage, with an average loan amount of $278K. These are high-intent customers who are actively shopping for mortgage refinance. If we are short on achieving the incoming calls necessary to give the campaign a 1% response, we will continue to call the internet leads until we reach the number of appointments which results in the guaranteed 1% response. Qualified, engaged and warm leads will be transferred directly to your loan officer.