Check out all the new marketing packages, announcements and more. Bookmark this page to stay up-to-date on all things AFN Marketing!
Targeted Automated Borrower Outreach!
Fed Rat Cut Campaign -
September 17, 2025
MORTGAGE LOAN ORIGINATORS, A NEW MARKETING CAMPAIGN IS PLANNED ON YOUR BEHALF.
In anticipation of the FED cutting rates, we are preparing a marketing campaign to be shared once the rate cut is confirmed. The new rate will be included and sent to past clients who may benefit from refinancing shortly after the Fed announcement. See the preview and details below:
- Focus: Fed Rate Cut
- Target Audience: Three emails to the following audiences will be sent:
- Unfunded prospects,
- Funded loans before 10/1/2022
- Funded loans after 10/2/2022
- Dynamic: Includes consumer-specific details & photos of the actual home
Excluded:
-
- Borrowers in active pipeline
- EPO / Recent transactions ineligible for refinance
- Campaign opted-out users
Contact:
-
- Emails will appear to be sent from the Loan Officer associated.
- DBA Logos when applicable.
- Terminated MLO funded loans will be associated to their Branch. .
Fed Rate Cut Marketing Package
Social media posts are available to share the news.
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Summer is here, and it’s the perfect time to heat up your marketing! Our new summer social media package goes beyond basic “Hello, Summer” posts—it’s packed with engaging, seasonal content designed to help you connect with your audience and stay top of mind.
Search "Summer 2025" in iConnect to download flyers or send emails.
AFN Awards
AFN has recently been named a 2025 Top Mortgage Lender by Scotsman Guide and a 2025 Greatest Workplaces for Mental Wellbeing by Newsweek. Share the news with these social media posts!
A new social media series is now available to help you highlight how global trends—like tariffs—can affect home values, construction costs, and mortgage rates.
Use this content to stay in front of your audience, share timely insights, and start valuable conversations.
Search "Tariffs" in iConnect to download the flyer or send an email.
Weekly content emails are back! Whether you're currently using Social Coach for automated posting or not, you'll have access to fresh weekly content ideas that you can post directly to your feeds.
Watch for the upcoming weekly content email.
Getting Started with Marketing
Upcoming Trainings/Meetings
The State of the Market
Join Matthew Schultz, John D'Onofrio, and Jonny Fowler for an in-depth chat on current market conditions and what to expect in the coming months.
Social Media Master Class
6 Week Social Media Master Class with Jonny Fowler and Bethany MacLachlan Starting Sept 8, 2025
Delve into how to make your Social Media Presence work for you and learn how to use social media to get in front of your customers. Invite your Referral Partners.
