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In anticipation of the FED cutting rates, we are preparing a marketing campaign to be shared once the rate cut is confirmed. The new rate will be included and sent to past clients who may benefit from refinancing shortly after the Fed announcement. This campaign will send to three separate groups (unfunded prospects, funded loans prior to 10/1/22 and funded loans after 10/1/22. See previews and details below:

Email 1: Unfunded Prospects

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Sample email

SAMPLE EMAIL - YOUR INFORMATION WILL BE PLACED AUTOMATICALLY IN THE FOOTER.

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Legible copy for your convenience. 

Borrower Name: 
Property Address:
Loan Number:
Loan Amount: 

GIF Copy: Breaking News! The Fed Just Cut Rates! Lower Rates = New Opportunities 

Big news! The Federal Reserve just cut rates by 0.25%!

This move opens the door to new possibilities — whether you’re looking to buy your first home, get control of debt, or secure a more affordable loan.
 
Here's what it could mean for you:
  • Purchasing a home:Lower borrowing costs can help stretch your buying power.
  • Debt Consolidation: Simplify finances by rolling higher-interest balances into one manageable payment.
  • Rate reduction: Lock in a more affordable loan and save over time.
Even if you’re unsure where to begin, a quick conversation can help uncover options that fit your goals.

Let's explore how this Fed rate cut could benefit you. Call or email today!


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Your Contact Information

Your Disclaimer

Email 2: Funded Loans Before 10/1/22

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Actual Email Will Appear High Quality.
This gif quality is for preview purposes only.

Sample email

SAMPLE EMAIL - YOUR INFORMATION WILL BE PLACED AUTOMATICALLY IN THE FOOTER.

Email Content Preview

Legible copy for your convenience. 

Borrower Name: 
Property Address:
Loan Number:
Loan Amount: 

GIF Copy: Breaking News! The Fed Just Cut Rates! Act Now to Take Advantage of Lower Rates!

Big news! The Federal Reserve just lowered rates by 0.25%!

This move opens the door to new possibilities — whether you’re looking to buy your first home, get control of debt, or secure a more affordable loan.
 
Here's what it could mean for you:
  • Debt consolidation: Pay off credit cards, car loans, or personal loans with one lower-interest mortgage payment.
  • Cash-out refinance: Access your equity for renovations, tuition, or major expenses.
  • Purchase opportunities: Considering a move? Lower rates can make your next home more affordable.
Even with a strong rate, restructuring debt or tapping into equity can free up cash flow and give you more financial flexibility.

Now is the time to see how this Fed cut could help maximize your options. Call or email today!

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Your Contact Information

Your Disclaimer

Email 3: Funded Loans After 10/1/22

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Actual Email Will Appear High Quality.
This gif quality is for preview purposes only.

Sample email

SAMPLE EMAIL - YOUR INFORMATION WILL BE PLACED AUTOMATICALLY IN THE FOOTER.

Email Content Preview

Legible copy for your convenience. 

Borrower Name: 
Property Address:
Loan Number:
Loan Amount: 

GIF Copy: Breaking News! The Fed Just Cut Rates! Lower Rates = New Opportunities 

Big news! The Federal Reserve just lowered rates by 0.25%!

With this Fed rate cut, you could now be in a strong position to save. A rate reduction in today's market could lower your monthly mortgage payment, free up cash, or help you consolidate higher-interest debt.
 
Here's what it could mean for you:
  • Rate reduction refinance: Lower your monthly payment and keep more money in your pocket.
  • Cash-out refinance: Use your equity for home improvements, tuition, or investments.
  • Debt consolidation: Replace multiple high-interest payments with one lower mortgage payment. 
We mentioned these opportunities before, and with this Fed cut, the timing may be even better.

Let's do a quick refinance checkup and see how much this market shift could save you. Call or email today!

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Your Contact Information

Your Disclaimer

Sales Scripts

Campaign Criteria

Campaign

  • Email 1; Unfunded Prospects - Sent to all unfunded prospects with no date limitation
  • Email 2: Loans funded prior to 10/1/22. 
  • Email 3: Loans funds after 10/1/22.
  • Campaign will be sent shortly after the Fed announcement on Wednesday, September 17, 2025.

 

Excluded

  • Borrowers in active pipeline
  • EPO / Recent transactions  ineligible for refinance
  • Campaign opted-out users

 

Contact

  • Emails will appear to be sent from the Loan Officer associated.
  • DBA Logos when applicable.
  • Terminated MLO funded loans will be associated to their Branch

Where does my contact information pull from?

Your contact information on these campaigns pulls from Paycom.
Please make sure your Paycom information is updated.

Now is a great time to learn more about the AFN Debt Consolidation Presentation located in Command Center.

Click Here To Learn More

How will I see the campaign?

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You can view The Campaign in Command Center once it is active.

Once the campaign is active, log in to the AFN Command Center. Navigate to the 'Marketing Campaign' section to access a dashboard of all your campaigns. To view detailed metrics, click on the 'Statistics' tab. If nothing is showing, your campaign is not active yet. The campaign will drop in stages due to the amount of emails being sent to avoid spam issues. Thank you.